Publicity Steps

Four steps from idea to audience

Finding the moment

Work begins by finding the moment a story can own: a launch date, a season, an anniversary or a local event the audience already cares about, around which attention can be organised.

Staging and follow through

Interviews, previews and appearances are staged around that moment, then every piece of coverage is captured, linked and reused in the client's own channels with permission.

To discuss your city, use the proposal page or call 401-219-4207.